A few years ago I was in the market for a new car. I heard an interesting piece of advice at the time about selecting the car’s colour:<\/p>\n
Go with silver. Statistically, more people want silver cars so if you buy a car you should buy a silver one to ensure greater resale value.<\/p>\n
This notion amused me at the time. I thought it was an interesting little tid bit.<\/p>\n
That was then. About ten years ago. Flash forward to today and I’m stuck in traffic on my way to a meeting. Something strikes me. Every car, for as far as I can see, is silver. That is, except for mine. I opted for green in the end. Now, a tasteful rusty green, as it is.<\/p>\n
People like silver. Is that right? Do you? Is that why most cars are grey now? Yeah, grey<\/em>, let’s not jazz it up more than we have, we’re talking about grey cars. When was the last time you asked a kid what their favourite colour was and they said “grey”?<\/p>\n I wonder how many filmmakers and broadcasters have been heeding the same advice I received those many years ago; Go with silver.<\/p>\n Grey. Play it safe.<\/p>\n True, I’m not really bringing anything new to the “have you noticed movies kind of suck these days” conversation. But the car thing is a pretty good analogy, isn’t it?<\/p>\n But lets take a look a bit farther down the road (sorry): If all our cars are silver now, then that kind of renders resale value moot, doesn’t it? Likewise, if all our movies are just remakes or unwatchable adaptations of nostalgic children’s toys, how are you going to resell that? At what point does the safe grey get so watered down and washed out that you’re left with… Well a really, really pale<\/em> grey?<\/p>\n This isn’t supposed to sound pessimistic. Does it sound pessimistic? Because I think that’s actually a day to look forward to. A day when grey has nothing left to offer.<\/p>\n That’s going to be a good day for colour. A good day for rusty green.<\/p>\n","protected":false},"excerpt":{"rendered":" Remember when movies (and cars) were in colour?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-221","post","type-post","status-publish","format-standard","hentry","category-news-from-the-studio"],"_links":{"self":[{"href":"https:\/\/tylergibb.com\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tylergibb.com\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tylergibb.com\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tylergibb.com\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tylergibb.com\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=221"}],"version-history":[{"count":0,"href":"https:\/\/tylergibb.com\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/221\/revisions"}],"wp:attachment":[{"href":"https:\/\/tylergibb.com\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tylergibb.com\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tylergibb.com\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}