{"id":154,"date":"2010-09-09T10:32:04","date_gmt":"2010-09-09T14:32:04","guid":{"rendered":"http:\/\/www.tylergibb.com\/wordpress\/index.php\/2010\/09\/09\/door-to-door\/"},"modified":"2014-10-24T18:20:02","modified_gmt":"2014-10-24T22:20:02","slug":"door-to-door","status":"publish","type":"post","link":"https:\/\/tylergibb.com\/wordpress\/index.php\/2010\/09\/09\/door-to-door\/","title":{"rendered":"Door To Door"},"content":{"rendered":"

Interesting encounter the other day. I was minding my own business when the door bell rang. Misanthrope that I am, I nearly didn’t answer but when I looked out the window to see the scruffy mop-tops of a couple teenagers on the stoop I figured I better respond. What if something’s happened to my car?<\/p>\n

So I open the door to find this kid – me, fifteen years ago – with a stack of self-packaged CD-Rs in his hand, delivering me a sales pitch.<\/p>\n

His name is Marc but his artist moniker is “Scratch<\/a>.” A bit of a misnomer as his music is not so much turntablism as it is laid-back guitar alt rock.<\/p>\n

So the sales pitch: I delighted in listening to it. I must have had a grin on my face like the witch who lived in the gingerbread house in Hansel and Gretel<\/em>. I think the two buddies he had tailing him were simply there for the same reason – to marvel at this guy’s moxie.<\/p>\n

This is what it’s come to, my friends. Musicians are now going to door to door to make ends meet. Naturally, I bought one of Scratch’s CDs. And as I did so, I knew I wasn’t buying it for the music – I hadn’t even heard it yet, after all. What I was buying was an interest in this guy’s career. In fact, whether he’s overtly aware of it or not, that’s what Scratch is actually selling door to door and it’s an interesting principle at this point in time.<\/p>\n

We’ve completely devalued content to a point where new ideas are actually shunned. Think remixes and mashups – in film; remakes and sequels. I don’t believe it’s the audience in general that’s driving this trend, it’s the fearful distributors of this content – they’d rather play things safe. So there’s a gap developing. The audience is hungry for new things and there are always artists willing to provide them but the middle man is dying and his death rattle is one of recycled junk. Yes, the internet is sweeping in to fill that gap and connect the audience to the artists. But as we’ve all encountered while navigating through all the crap to something worthwhile it becomes pretty clear why the middle man came to be in the first place.<\/p>\n

So how does someone create a career amidst this madness?<\/p>\n

It’s becoming a perennial question. And I’ll bet there are as many answers as there are artists.<\/p>\n

What I do know is that I did buy one of Scratch<\/a>‘s CDs. And now I’m writing about him. And I think that’s really interesting…<\/p>\n","protected":false},"excerpt":{"rendered":"

One musician’s attempt to cut through the web clutter and get noticed.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-154","post","type-post","status-publish","format-standard","hentry","category-news-from-the-studio"],"_links":{"self":[{"href":"https:\/\/tylergibb.com\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tylergibb.com\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tylergibb.com\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tylergibb.com\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tylergibb.com\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=154"}],"version-history":[{"count":0,"href":"https:\/\/tylergibb.com\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/154\/revisions"}],"wp:attachment":[{"href":"https:\/\/tylergibb.com\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tylergibb.com\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tylergibb.com\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}